Robert Evershed is Principal and co-founder of Prospectus Associates. With more than 25 years experience as a trusted, effective and successful advocate for his clients in their dealings with governments in Canada, the United Kingdom and the United States, Robert has established a reputation as one of Canada’s leading public affairs practitioners.
Robert’s diverse practice includes working with many of the world’s largest aerospace and training companies in the area of defence and security; advocating for client companies and their industry association in the financial services sector; and advancing the interests of multinational clients in the food processing and commodities sector. He has worked extensively in the areas of energy conservation and environmental technology, advising established and start-up companies on the best way to work with governments to commercialize technologies which reduce greenhouse gas emissions and promote energy efficiency.
In addition to providing ongoing strategic advice and acting as an extension of his clients’ senior management teams, Robert has led numerous successful public affairs campaigns, working with his colleagues at Prospectus, and collaborating with other suppliers as needed to advance his clients’ interests. Robert also advises many of his clients on the public relations issues related to their trade disputes and government relations files.
In 1987, Robert moved from the Prime Minister’s Office to the Department of Foreign Affairs and International Trade to assist the Honourable John Crosbie, then Minister for International Trade, with Canada-U.S. trade issues. In this capacity, Robert briefed the Minister and Caucus on the negotiation and implementation of the Canada-U.S. Free Trade Agreement. In 1991, Robert joined the Export Development Corporation, where he served in the Export Finance Division, working with Canadian exporters to finance transactions in Mexico, Chile and Europe. He also served as an advisor for trade policy as it affected Canada’s relationship with the OECD and the Consensus regulations.
Robert co-founded Prospectus Associates.
Robert is a past member of the Executive Committee of the Government Relations Institute of Canada and a past member of the Board of Directors for the Ottawa Food Bank. He is also a member of the Royal Ottawa Golf and Country Club.
Robert lives in the National Capital Region and is married with four children.