Their press release was picked up in the Quebec and national media. Martin-Pierre Pelletier, partner at Prospectus Associates, responded to these misleading statements in Le Devoir, CBC and other media outlets.

Speaking to the CBC, Pelletier refuted “the claim that [bottle manufacturers are] targeting teenagers.”

In Le Devoir, Pelletier reaffirmed the Association des embouteilleurs de boissons gazeuses du Québec (AEBGQ)’s stance on nutritional labelling: “We are in favor of transparency on nutritional content and calories.” The number of calories in each drink is clearly indicated on the front of cans and bottles. Pelletier further stressed the need for consumer choice.

Martin-Pierre Pelletier held various senior positions in the Government of Canada from 1997 to 2005. His ongoing work with Quebec political actors during his tenure in Ottawa, coupled with his past involvement in provincial politics, make him an expert in Canadian and Quebec government relations.

The World-Wide Sales Conference features insights, advice, and best practices for Sikorsky employees and affiliates. Presentations are to be held over six days; topics include aircraft model briefings, new techology initiatives and  ethics in competitive procurements.

Mr. Evershed has provided Canadian government relations services to Sikorsky since 2008. An expert in Canada defence procurement and political strategic communications, Mr. Evershed has 18 years of experience in the Canadian public affairs sector.

Sikorsky Aircraft Corporation is a world leader in the design, manufacture and service of commercial and military rotary wing and fixed-wing aircraft. http://www.sikorsky.com/

Mr. Evershed works on the behalf of a range of prominent Canadian and international defence contractors. His experience and knowledge can greatly assist companies involved in Canada defence procurement and political strategic communications.

The Rideau Club predates Confederation by 22 months. Its formation was an initiative of Sir John A. Macdonald and George Etienne Cartier. (Sir John A. was the club’s first president.) It remains the National Capital’s pre-eminent meeting place.

http://www.rideauclub.ca/

The panel will discuss the current political environment in Ottawa and how it affects the investment management industry. Mr. Evershed will be adding his insight as a veteran political operator with 18 years of Canadian government relations experience.

Other presentations at PMAC’s 2011 Conference include Roger Martin’s keynote presentation, “Fixing the Game: Bubbles, Crashes, and What Capitalism Can Learn from the NFL”.

The Portfolio Management Association of Canada represents investment management firms registered to do business in Canada as portfolio managers.  Its 150 members are from across Canada and are comprised of both large and small firms managing institutional private client portfolios.  Total Assets Under Management are over $750 billion.

http://www.portfoliomanagement.org/

The exclusive event—by invitation only—includes presentations by National Defence Minister Peter MacKay, U.S. Defense Secretary Leon Panetta, and Senator John McCain. Leaders from more than 40 countries will discuss what’s next in “Arab Spring” nations, implications of the global financial crisis, the future of NATO, and other top issues affecting international security today.

For a full list of speakers and to watch the event live, visit http://halifaxtheforum.org/

Prospectus Associates was a gold sponsor of the Learning Partnership’s Tribute Luncheon to the Hon. Bernard Lord.

At the Ramada Plaza Crystal Palace, Dieppe, the Learning Partnership celebrated its New Brunswick programs and honoured former-Premier Lord’s record investments in education. In 2002, the Hon. Lord began the Notebook Initiative, a project that eventually saw every school district in New Brunswick offer laptops to their students.

Current Premier David Alward and former-Lieutenant Governor Marilyn Trenholme Counsell were special guests at the luncheon. Close to $50,000 was raised in support of the Learning Partnership.

Eric Pelletier, managing partner at Prospectus Associates’ New Brunswick office, was at the event. Mr. Pelletier has an extensive background in marketing, Canadian advocacy and New Brunswick government relations.

The Learning Partnership is a national charitable organization that champions public education across Canada.  http:/www.thelearningpartnership.ca/

Gala patrons raised funds to build a new school in Haiti in honour of Sgt. Mark Gallagher, an RCMP officer who was killed during the 2010 Haitian earthquake. Former New Brunswick Premier Bernard Lord and RCMP District 5 Kent Commander S/Sgt. David Vautour were co-MCs of the event. The school will be built in Riviere Froide, Haiti, and give local Haitians the opportunity to develop skills and trades needed in post-Earthquake Haiti.

It’s a fitting tribute to Sgt. Mark Gallager, a man dedicated to giving to his family, friends and community.

Because of money raised at the event, the Sgt Mark Gallagher Memorial Vocational School in Haiti Project is now close to its goal of raising $1 million.

To find out more, please visit the project’s website: http://www.gallagherschoolhaiti.com/default.html

This past weekend, Prospectus Associates was a key sponsor of Banff Forum 2011, Canada’s pre-eminent meeting of young leaders discussing contemporary issues and ideas.

The theme of this year’s forum was “People and Petroleum: Canada’s Key Resources in a Geo-Strategic Context”.

Presenters included Calgary Mayor Naheed Nenshi, philosopher Mark Kingwell, Bank of Canada Governor Mark Carney, Wildrose Alliance Leader Danielle Smith, and former Clerk of the Privy Council, Kevin Lynch. All presentations were private, giving the conference leaders a unique opportunity to speak candidly and tackle issues head-on. Conversations such as these help the next generation of leaders grasp challenges in new ways and find solutions to ongoing issues.

Prospectus Associates is proud to facilitate these important discussions.

Prospectus Associates sponsored the 16th hole of the St. Paul’s University College 2011 Masters Golf Tournament this past Friday, August 26. The friendly competition took place at the Glen Eagle Golf Club in Caledon, Ontario.

Principal Bill Pristanski is a St. Paul’s alumni (1978). His team won the group tournament with an impressive 13-under par.

Mr. Pristanski is a long-time supporter of St. Paul’s. He currently chairs the university’s capital fundraising project, an effort that’s raised over $1 million to date.

In his business career, Mr. Pristanski is one of the most experienced and highly respected Canadian public affairs strategists. He advises a number of North American companies on Canadian government relations and strategic communications, specializing in industries such as telecom strategy and Canada defence procurement.

St. Paul’s University College is a residential teaching institution affiliated with the University of Waterloo and located on UW’s main south campus.

St. Paul’s purpose is to support the University of Waterloo community by providing a unique learning environment that educates social innovators to shape a just and humane world. For more information, visit http://www.stpauls.uwaterloo.ca/

Over the past 30 years, Bill Pristanski has only missed one Terry Fox Run — in 1991, when he was outside of Canada for his honeymoon. “I still ran my own 10 kilometres on Terry Fox day, even though I was in Maui,” says Pristanski. “My wife cheered me on and held the stopwatch.

The 55-year-old Pristanski personifies three decades of dedication, not only to the Terry Fox Foundation, but also to the memory of his mother, Lorna Pristanski, who died of breast cancer in 1983. “Seeing Terry was very inspirational to her,” says Pristanski of his mom, who was diagnosed about three years before Fox embarked on his historic, cross-Canada run in 1980. “My mother really believed that if you had a positive attitude, you could try to beat it (cancer), and she fought it for another three years.”

Over the years, Pristanski says he has seen a dramatic change in the fight against breast cancer. “When my mom was still alive, 80 per cent of those women diagnosed with breast cancer would die of the disease,” he says. “Today, because of the research and early detection methods resulting from contributions from the Terry Fox Foundation, 80 per cent of women with breast cancer are able to fight the disease.”

Encouraging as that is, there is much more to be done, says Pristanski, and he, for one, is not going to sit idle. In fact, his fundraising record is just as impressive as his 30 years of consecutive Terry Fox runs. This year, he boldly committed to Fred Fox — Terry’s older brother and the director of supporter relations at the Terry Fox Foundation — that he will raise $30,000 to mark the 30th anniversary of the Terry Fox Run. To date, he has already collected $25,000 towards this year’s goal. If he hits $30,000 in fundraising this year, it will bring his cumulative tally to a whopping $300,000 over the span of three decades.

Pristanski might be just the sort of individual Fox was thinking of when he wrote in his original fundraising letter that “the people in cancer clinics all over th world need people who believe in miracles.”

To pledge to Pristanski, visit terryfox.org and click “The Terry Fox Run.” Click “Donate to a participant” and enter “Pristanski” in the search field to direct your donation.”